New tourism and brand identity created to improve Lincoln's Tourism Strategy and Action Plan.
The Town of Lincoln has embraced a new tourism and destination identity.
At last night's council meeting, the new "Niagara Benchlands" brand received unanimous support.
The Town says the new identity will help kickoff Lincoln's five-year Tourism Strategy and Action Plan.
"We are confident that the new destination identity will resonate with Lincoln's visitors, residents, and tourism businesses," said Paul Di Ianni, Director of Economic Development and Communications. "A strong destination brand positions the Town to continue to move forward in being a premier choice destination for visitors and investors."
Officials also claim the brand will increase economic opportunities for residents, investors, and local companies.
"The Niagara Benchlands brand allows us to leverage distinct attributes which increase visitation and visitor spending," said Britnie Bazylewski, Tourism Coordinator for the Town. "Initiating the new brand will set us up for continued economic prosperity post-pandemic."
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