Crush the Curve Launches in Niagara Falls

Wednesday, 25 March 2020 06:38

By Marie Cassidy

It’s a message of hope that could spread around the world.

Niagara Falls lit up yellow as the Crush the Curve campaign launched last night.

Niagara Parks says the landmark will be lit yellow every night starting at 8:30 p.m. in the coming weeks.

The campaign is encouraging residents to share photos and what they are doing to #CrushtheCurve.

Niagara Falls Mayor Jim Diodati says this could get picked up by other communities around the world.

Social distancing merchandise is available online.

All the proceeds are going to the Canadian and American Red Cross to help communities.

Corporate orders can be contributed to local causes.

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